What is Play?

Play is a decentralized file format that can encapsulate all types of digital content within it.

In contrary to other file formats, Play can retrieve the data it contains from remote and local sources and enables file owners to control many aspects of their files' playback rights (e.g., runtime duration, views number, permitted geo-locations, etc.).

Due to the way Play was designed, the binaries it produces are much smaller in comparison to their sources.

A Play file that stores its data locally will weigh up to ~75%-95% less than its source, while a Play file that retains its data remotely will usually have a pre-determined file-size of ~4KB-200KB.

Play is soon entering its public beta testing phase.
To get a better understanding of Play, check out the video.

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Play - The File Format

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Playability

A universal file type that contains any type of content (e.g. video, audio, image, document, etc.).

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Storage Saving

Significantly reduce storage use by utilizing Play files (e.g., a fully featured HD film that weighs 6GB, will weigh approximately 20KB/500MB after it’s converted to a Play file).

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Control

Allow content creator to completely control every aspect of their files playback rights (e.g., runtime duration, plays number, permitted geo-locations, etc.) at any moment in time.

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Analytics

Get in-depth analytics regarding your file's whereabouts and usage. Play files owners can obtain a precise real-time summary of their distributed content.

Dynamic Transcoding Modes

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Playground - The Network

Play’s Engine

Play is powered by a decentralized network called Playground, which manages the internal and external communication of Play files, and enables the secure exchange of information between their logical sections and peers.

A Blockchain-based Network

Playground implements Blockchain’s fundamental principles for the sake of security and anonymity. The primary goal of Playground is to provide fast and secure access to digital assets (e.g., files and live streams).

Absolute Security

When a Play file is created, the network will randomly select encryption coefficients from its pool of issued keys to encrypt the data it wishes to transmit. When a recipient tries to view that data, the network will refer to its key-pool again, and get the keys needed to decipher the content within the requested Play file.

Decentralized Architecture

Playground relies upon compute and storage nodes to achieve a functional decentralized network. Each node is used to store data, approve transactions and provide access to the system. All the nodes together form a secure structure that allows an uncensored and unmonitored exchange of data between peers.

The Platform

Create Play Files

Use Play’s platform to convert media content into Play files and instantly share them with the world.

Control & Edit Your Files

Control or delete your files after they're sent. Restrict watching sessions, geo locations, copying and much more.

Analytics & Performance

Get real time reports of your files' lifecycle. Where they preformed the best, who watched them, who tried to copy them and how.

Intuitive User Experience

Use Play’s platform swiftly and seamlessly. Experience file sharing like never before.

Roadmap

With help from our contributors and investors these are the milestones we are looking forward to achieve.

The Team

Shai
Shitrit
CEO &
Co-Founder
team-hex
  • Serial entrepreneur and a renowned expert in the fields of data compression, encryption, video and audio encoding, image processing, and code optimization.
  • Founded his first company at the age of 22 and led numerous projects with some of the most recognized companies in the world.
Iris
Inbar
CTO &
Co-Founder
team-hex
  • Holds a deep understanding of software development and has a vast experience in frontend/backend development, video and audio transcoding, post-production, motion graphics, and UI/UX design.
  • Worked on several large-scale projects with major players in the industry.
Chai
Barbi
COO &
Co-Founder
team-hex
  • Investor and a serial entrepreneur with an extensive background in startups and economics.
  • Developed an algorithm that analyzes and predicts movements in technological markets and currently dedicates all his time to the Blockchain technology and the economics of crypto-currencies.
Shlomi
Menaged
CSO &
Co-Founder
team-hex
  • An experienced entrepreneur that lives and breathes innovation.
  • In his last venture, he worked on a security-related project that introduced him to one of the acutest problems the Internet suffers from today; The security and privacy of digital assets.
David
Cohen
Software Engineer &
Blockchain
team-hex
  • A senior software developer and a full stack expert.
  • Was a development team leader in numerous projects and worked with big customers like Dominos pizza, McDonald's, Groupon, Htzone and more.
  • Holds B.Sc in Computer Science.
Evgeni Ron
Shtrakh
Software Engineer &
Client Development
team-hex
  • An engineer in mind and spirit, brings software development experience together with passion for a clean and efficient code.
  • Held various positions ranging from research engineer in speech recognition to FW kernel development.
  • Holds B.Sc in Electrical Engineering.

Advisors

Steven
Nerayoff
Blockchain Pioneer
Architect of the ICO
team-hex
  • Serial entrepreneur, attorney and inventor of 20 international patents.
  • Blockchain pioneer with involvement in: Ethereum, Lisk, Bancor, tZERO, ZenCash, ZCash, Ripio, Aion and Storm.
Jeff
Pulver
Internet Pioneer
Made VoIP possible
team-hex
  • Internet Pioneer, VoIP; Entrepreneur, Investor, Strategist, Photographer, Speaker, Futurist.
  • Co-founder and investor of numerous startups including Alchemist, Twitter, Free World Dialup, VON, Vivox, MoNage, Vonage and more.
Amir
Student
Head Of Alchemist Israel
team-hex
  • Bootstrapped and co-founded several subscription based startups in the past 15 years.
  • Works with some of the leading technology based companies in Israel on their partnering, market penetration, and competitive positioning strategies.
David
Fritsche
Founder of Secured Communications
team-hex
  • Founder of Secured Communications and the GSN Smart City Blockchain.
  • Has worked for 30 years in technology and business. David worked for NASA on Voyager II, Galileo and IRAS projects. Several awards from NASA including NASA’s Award of Excellence.

Frequently asked questions

A Play file can contain all types of digital content, reduce the input file to a fragment of its size, and provide file owners with absolute control over their data at any moment in time.

Every one of us creates digital content in one way or another. Whether we take a picture of our loved ones or record a jam session with our friends, we are all content creators.

From the movie studio that produces content worth millions to the text document one puts his thoughts in. Every creator will benefit from the use of Play files, as they provide an enhanced file sharing experience and full ownership of intellectual property.

Play has been in development for a little over a year. The technology is working and will soon be ready for public testing. We are very excited to show you what we've been cooking!

The Blockchain technology enhances Play’s technology in two ways; Integrity and Security.

Integrity so that every user can be sure that the data retrieved is uncorrupted and unaltered. This way Play establishes real ownership and control of digital assets.

Security so that we eliminate centralized control by using decentralization. Anybody with sufficient access to a centralized system can destroy or corrupt the data within it. The Blockchain technology uses decentralized computing/data nodes to sidestep this issue, thereby building security into Play’s very structure. Its design allows the concealment of data exchange, so Play’s users will enjoy a higher level of privacy, performance, and scalability.